Digital advertising is an effective and cheap technique of out of home advertising made possible in consequence of the flat screen TV revolution. Modern plasma and LCD screens are so much thinner in comparison with old CRT television screens that they are often put on walls or on mountings to display information related to advertising. The emergence of digital signage is also very helpful for advertisers, with a lot of benefits over traditional static advertisements, brochures, and posters.
First of all, many adverts can be played on a single advertising screen with each commercial changed at a regular interval. Secondly, with digital content for advertising can be distantly uploaded rather than have to depend on technicians to post up advertisements manually and replace old content, which has costs savings in both fuel and manpower use.
Finally, digital mode of advertising is highly flexible. Not only the content can be uploaded distantly but also can be scheduled for particular times. For example, food advertising from fast food chains and snack bars can be played in lunch time, whereas local bars and restaurants can advertise in evening, offering more targeting for advertisers. A lot of digital advertising, though, takes place in indoor locations such as retail stores, shopping malls, airports and stations, however, these areas are restricted to the prospective audience they can reach. Retail stress, for example, can only advertise to those individuals already on their building but by taking a screen outside you can entice people into the store and take benefit of a massive audience.
Digital outdoor advertising and outdoor digital signage have more viewership potential in comparison with indoor screens as the audience are greater in number. Not only can advertisers using digital outdoor advertising Influencers target the pedestrians around a shopping area but also those who are passing in public transport or on cars. Digital outdoor advertising uses the same technology, often the similar types of screens used for indoor purpose but they are protected using a kind of LCD outdoor signage enclosure. These outdoor enclosures keep the screens protected from weather and enable them to work in all weather conditions providing a simple and cost effective solution to providing digital outdoor advertising.
Messages and content displayed on these digital signs, typically with the objective of delivering targeted messages to particular locations at particular times. Digital advertising can provide what is called “Point of Purchase” targeting. It is the ability to project captivating, relevant and dynamic messages, engaging customers at a point when their interest is virtually guaranteed. It is virtually impossible to overlook the advertising content or messages.
From conference rooms to retail, to outdoor, digital signage is a mode of engaging and educating consumers through the innovative and unique display. The rising affordability of LCD screens and large plasma has caused digital signage operations to gain in popularity, and can now found in restaurants, train stations, airports and retail outlets. Digital signs may be LCD or plasma display panels, scrolling message boards, or other emergent displays types like OLEDs that can be controlled electronically by using a computer, normally via the internet.
Bailey Swinburne